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Are you killing your favorite mobile apps ?

One in five people already block mobile ads. 70 million Americans will turn on an ad blocker on their mobile device in 2016. That number will jump to 87 million in 2017, per eMarketer. On a global scale, the numbers are staggering. PageFair revealed that 418 million mobile users already

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Top 5 Mobile Gaming Micro-moments

Mobile gamers are an interesting bunch. We should know. We are them. The typical mobile gaming session transpires at home and at work, through commutes, across multiple different places and venues, intertwining in-game experiences with real world and real life happenings. We give props to Google for correctly identifying this